About Me...

Personally, I'm known as Professor, Brad, Dad, Daddy, Spouse, Spousy and 138943564. But let's just go with Brad, for now.

I'm just a guy. I like to blog. (Sometimes, I forget that I like to blog.) A born and bred New Yorker, I now live with my family -- more on them later -- in coastal Rhode Island.

Professionally, I'm a writer and editor for MarketingSherpa and MarketingExperiments (sister companies underneath the MECLABS banner), and bring more than ten years of journalism experience to the table. I've published work with Ogilvy Public Relations Worldwide, The New York City Department of Education, The National Academy of Sciences and the Diabetes Research and Wellness Foundation.

Additionally, my freelance writing has been featured in a wide array of print and online outlets, including The Newark Star-Ledger, ESPN: The Magazine and CNN.com.